Our first 1,000 customers

Evolution of our strategy

Graduate recruiters


Direct to consumers

Our journey to 1,000 customers

Facebook and Instagram ads

Ad creative

Narrow vs broad

iOS privacy headwinds

Optimising our funnel


How we charge

Showing more information for free

Showing less information for free

Charging user up front

Our homepage

Improvements to our product

Completed Pathways

In-education variant




What’s next




Tech for Good Entrepreneur

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Busting the myth of Product Manager

Weeknotes 73–77: Party Time

Education Trends 2020: Part 2/4

Keeping It In The family: Who You Know, Not What You Know

What the Corona virus has taught me about company culture

How I Became, “Master of the Pause

𝗧𝗵𝗲 𝟲 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝗸𝗲 𝗮 𝗥𝗲𝘀𝘂𝗺𝗲 𝗦𝘁𝗮𝗻𝗱 𝗢𝘂𝘁

Voice Counts…

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Phil Hewinson

Phil Hewinson

Tech for Good Entrepreneur

More from Medium

Little Summaries of Company Building: Part 12

Little Summaries of Company Building: Part 12

[Startup Motivation] The Compound Effect

How to Delegate Creative Tasks using Rewards

Analyze your funnel